citizenM, Zurich and Geneva

facts and figures



property type

Hybrid lifestyle hotel

number of rooms

160 rooms (Zurich)
144 rooms (Geneva)





fun facts

Yes, the Swiss are very exacting – including when it comes to customs. This is important information for an international company that imports all its equipment from the Netherlands.

digital pioneer takes its first (swiss) steps with us!

The Dutch hotel chain is con­sidered a pi­on­eer in di­git­al­iz­a­tion. We had the priv­ilege of help­ing them set up their first Swiss lux­ury hy­brid ho­tels in Zurich and Geneva. In close col­lab­or­a­tion with the hotel de­part­ments, we en­sured a seam­less han­dover from the owner to the cit­izenM group and a smooth start to hotel op­er­a­tions. In order to avoid fur­ther delays in im­port­ing all the fur­niture from the Neth­er­lands, we took over com­mu­nic­a­tion with cus­toms au­thor­it­ies. Our cus­tom­ers par­tic­u­larly ap­pre­ci­ated our prag­mat­ism in solu­tion-ori­ented con­struc­tion man­age­ment. Our ex­pert­ise in Swiss build­ing law and the local re­gion­al net­work were the icing on the cake. That’s ser­vice, Labro style. 

  • Client representation
  • Acquisition management
  • FF&E coordination

the biggest challenge

citizenM’s processes vs. the Swiss Building Act, aka the SIA standard. Importing the hotel’s fixtures and fittings from the Netherlands caused all kinds of issues. For instance, two IT specialists were on standby for two days to commission 160 tablets that were stuck at customs. That’s where the really cool story begins – but it’s a long one. So let’s just say: we stepped in and everything turned out alright in the end. PS: We’re happy to share the details over coffee or a beer. Now that’s entertainment!

no project without hiccups

Unfortunately, the HQ planned the launch campaign with the portraits without taking into account the listed (double-glazed) windows. In each window, the picture had to be painstakingly fitted in the gap between the two panes of glass. The result: several lights were torn down and electric shutters broken, as some windows were not closed up again properly. But it all turned out OK at the big opening.